Threats come from the market and may originate from the competition, substitute products, the economic environment or, like opportunities, arise from changes in habits, trends, changes in demographics, income, technology or legislation, etc., may be either present or future and may have a negative impact on the organisation or project. They may, for example, answer one of the following questions:
What impact may economic developments have in the coming years?
What products or services will cease to be attractive?
What will clients want that we are currently unable to offer them?
How may technological changes affect us negatively?
What impact may the appearance of competitors with more resources have?
How may new digital formats affect us?
What products or services may appear that we do not offer?
What could happen that will affect us negatively?
