Opportunities come from the market and may originate from new consumption habits, trends, changes in demographics, income, technology, and legislative changes, etc. and may be either present or future. They may, for example, answer one of the following questions:
What factors will be valued most by clients in coming years?
Which sectors will grow most?
What technological changes are there now or are to come?
What legislative requirements or market standards will there be?
Which markets will grow most in coming years?
How will distribution channels evolve?
What changes will there be in the value chain in coming years?
