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Lateral thinking

Our brain has two hemispheres. The left hemisphere is responsible for rational, logical thought and analyses, organises and classifies everything. It uses recurring paths and is known as vertical or convergent thought. It tends to be the prevailing method of thinking in our society, in companies and in schools, etc.
The right hemisphere meanwhile, which is freer and more imaginative and responsible for our creativity, does not require pre-established paths along which to move. It is where what is known as lateral or divergent thinking takes place.
The aim is to use lateral thinking to generate new proposals that will later be analysed and classified by our logical and analytical thought.