Creativation® is a term thought up and registered by Josep Lagares (www.joseplagares.com) that combines the words creativity and innovation.
Jointly they refer to the systematic use of creativity as a starting point for the innovation process and as a necessary albeit insufficient condition for innovation. The transformation of creativity into innovation requires the latter to generate value and therefore return for the company, and for society, etc.
Creativation refers to the systematic use of creativity and its conversion into innovation in a socially applicable way or, in other words, one that is open to all people and to all strata of organisations.
